Growing Engagement


Turns out people shouldn't neglect video. On the growing importance of video as a core feature of Top Tier Websites in France
In France, in the websites ranking of alexa.com/topsites, video is the core feature of :
  • 20% of the top 10,
  • 40% of the top 20,
  • 46,7% of the top 30,
  • 52,5% of the top 40,
  • 50% of the top 50.


In the attention economy, as everyone competes for where we put our eyes, video has become a good trick to keep us engaged. Thanks to the development of the 4th generation of broadband cellular network technology, low bandwidth isn't a real problem anymore.

I predict that in a few years 90% of the top 50 websites in France will have video as a core feature.

Top
RankSiteHas video1020304050
1Google.com0
20,0%
40,0%
46,7%
52,5%
50,0%
2Youtube.com1
3Google.fr0
4Facebook.com1
5Wikipedia.org0
6Amazon.fr0
7Orange.fr0
8Yahoo.com0
9Live.com0
10Leboncoin.fr0
11Twitter.com1
12Free.fr0
13Livejasmin.com1
14Netflix.com1
15Cdiscount.com0
16Instagram.com1
17Pornhub.com1
18Labanquepostale.fr0
19Vk.com1
20Ebay.fr0
21Xhamster.com1
22Lefigaro.fr1
23Linkedin.com1
24Twitch.tv1
25Pole-emploi.fr0
26Aliexpress.com0
27Lemonde.fr0
28Allocine.fr1
29Caf.fr0
30Blogspot.com1
31Credit-agricole.fr0
32Sfr.fr0
33T.co0
34Reddit.com1
35Jeuxvideo.com1
36Programme-tv.net1
37Meteofrance.com1
38Lequipe.fr1
39Msn.com1
40Xvideos.com1
41Laposte.fr0
42Yandex.ru1
43Fnac.com0
4420minutes.fr1
45Microsoft.com0
46Francetvinfo.fr1
47Annuaire-telechargement.com0
48Github.com0
49Commentcamarche.net1
50Wordpress.com0
25

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