What is it that people value? Money? Health, Status?
All those things are temporary.
What about their soul?
Souls are everlasting.
Everybody dies eventually, nobody knows exactly when but it's gonna happen.
When you will die and you don't know when : In what kind of state would you like to have your soul ?
Remember then once that you're dead, you can't change your soul, you will have to deal with it for eternity.
The opposite of choosing to do things not because they are easy but because they are hard is equivalent to making a deal with the devil.
The most important of our assets is our soul and when we make a deal with the devil, we tarnish our soul and put ourselves at risk of eternal damnation.
When people are confronted with a choice, they should chose the hard one.