Setting Milestones

Astronaut standing beside an american flag on the moon

Turns out putting man on the moon should not have been presented as a goal. It should have been presented as a milestone. On The proper usage of goals and milestones

Goals should only be used to pass through milestones and push the limits further.
Goals shouldn't be the end game.
If you confuse goals and milestones, you will be disappointed.

If you present moon-walking like a goal instead of a milestone, when people will have reached the moon, nobody will feel the need to go to Mars.

The Milestones should be defined by the expected outcomes.
The Goals should be to build the tools that help the project reach and pass through the milestones.

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