Saving Attention

It turns out that as much as you can pay with your attention, you can also save with it. Many people seem to think that time is a ressource, but is it, really? I have reasons to believe that time isn't a ressource. I think that you can't really allocate time, you can only pass through it. While passing through time what you really allocate is your attention. You PAY attention; and you only have so much of it. So how can we spend our attention more thoughtfully? How can we estimate the worth of the things that we spend our attention on? Is there any way that we can measure this kind of returns on investment? I have reasons to believe that yes, some things are more worthy of our attention that other things. Some things have better returns on investment than other things. Stop signs are worthy of our attention When some people are making a phone call, while driving a car on the highway, they probably don't measure the potential impact that this kind of attention spending can h

Paying Upfront

Turns out people shouldn't do any work for free. On the importance of getting paid upfront. Money is cheap. There's plenty of it out there and its value keeps falling if it isn't put to use. Our attention on the other hand is one of the scarcest of our assets. Why would anyone ever accept to work for free? Because they didn't put their most valuable of their assets, their attention, into the most valuable of its use. They didn't set the correct expectations. They anticipated and they procrastinated, they never set the expectations in the present. Any money if it isn't put into somebody's work it is a worthless piece of paper. What is of value is what money represents. It represents expectations. The expectations that today (and maybe  tomorrow too, but that is not as certain as today) they will be able to exchange it for some value, to get another asset or to reinforce the benefits provided by an existing one. That's why peo

Setting Milestones

Astronaut standing beside an american flag on the moon Turns out putting man on the moon should not have been presented as a goal. It should have been presented as a milestone. On The proper usage of goals and milestones Goals should only be used to pass through milestones and push the limits further. Goals shouldn't be the end game. If you confuse goals and milestones, you will be disappointed. If you present moon-walking like a goal instead of a milestone, when people will have reached the moon, nobody will feel the need to go to Mars. The Milestones should be defined by the expected outcomes. The Goals should be to build the tools that help the project reach and pass through the milestones.

Tying Lifelines

Turns out Consumer Ready Artificial intelligence should not have been presented as just right around the corner. On the importance of assuming that achieving a creative task will take 10 times more time than originally expected. People sometimes present The AI Winter as caused by the over hype of the potential of artificial intelligence. Today we know that the potential of AI wasn't over hyped. Artificial Intelligence is the fastest growing industry in the world right now and it delivers tremendous results, all other industries are impacted. Salvador DalĂ­. (Spanish, 1904-1989). The Persistence of Memory. 1931. Oil on canvas, 9 1/2 x 13" (24.1 x 33 cm). What caused the AI winter were the poorly set expectations of how much time it will take to reach customer ready artificial intelligence. Preventing those troubles comes down to accepting the fact that someone on your team, or in your industry - maybe you, maybe somebody else - will fall into the planning fallacy .

Choosing Difficulty

Turns out people shouldn't take shortcuts. On the importance of choosing to do things not because they are easy but because they are hard What is it that people value? Money? Health, Status? All those things are temporary. What about their soul? Souls are everlasting. Everybody dies eventually, nobody knows exactly when but it's gonna happen. When you will die and you don't know when : In what kind of state would you like to have your soul ? Remember then once that you're dead, you can't change your soul, you will have to deal with it for eternity. The opposite of  choosing to do things not because they are easy but because they are hard  is equivalent to making a  deal with the devil . The most important of our assets is our soul and when we make a deal with the devil, we tarnish our soul and put ourselves at risk of eternal damnation. When people are confronted with a choice, they should chose the hard one.

Fighting Ignorance

Turns Out You shouldn't try to change people's mind when they fail to recognize their failures. On the importance of pushing people to the limit. People who refuse to acknowledge and recognize their failures are doomed because their way of life is unsustainable. You cannot change their mind because radicalization makes people blind to alternatives. What can be done instead : Containment Quarantine them. Very important, this cannot fail, their illness must not spread. Make it a safe space Let them develop their ideas. Fight fire with fire Once they are properly contained, push them to the edge, tell them they are not radical enough. For example :  When they say that the moon landing didn't happen, tell them that the moon isn't real. When they tell you that the moon isn't real, tell them that space isn't real. When they tell you that the space isn't real, tell them that time isn't real. etc. Make it larger and larger, they

Finding Missions

On the importance of knowing The Difference between a Mission and a Goal A mission is something that you want to continue to do. A goal is something that you want to achieve.